"THE STANDARD VIEW OF COMMUNICATION IS JAKOBSEN'S MODEL WHICH, AS YOU ALL KNOW, RUNS AS FOLLOWS. A MESSAGE, SAY THE TEXT, AN UTTERANCE, AN IMAGE, IS SENT BY A SENDER OR SPEAKER, TO A RECEIVER, READER, LISTENER OR VIEWER. IN ORDER TO BE UNDERSTANDABLE THIS MESSAGE MUST REFER TO THE REALITY WHICH SENDER AND RECEIVER SHARE (AT LEAST IN PART). THIS REALITY IS CALLED THE CONTEXT. FURTHERMORE, THE MESSAGE MUST BE TRANSMITTED THROUGH A MATERIAL CHANNEL, THE MEDIUM, TO WHICH THE RECEIVER HAS ACCESS, AND BE SET IN A CODE TO WHICH THE RECEIVER MUST POSSESS THE KEY."

-MIEKE BAL. THE CONSTRUCTION OF GENDER IN 'REMBRANDT.'